Licensed breedersChecked rescuesEngland, Scotland & Wales
Puppies, kittens and a few older souls in need of a sofa. Every card shows the licence, the microchip and the vet checks — before you say hello.
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No. 01The idea
Most pet adverts in Britain still begin and end with a picture and a price. We ask for more: the breeder’s licence and the council that issued it, the microchip number, vaccinations and vet checks with their dates — and, for anyone under six months, a photo with mum.
If something’s missing, the card says so, plainly. No small print, no “ask the seller”. You decide with everything on the table, and good breeders and rescues get to show what they already do well.
No. 02The deck
Right for love, left for later. Every card carries its paperwork on the front, so the second thing you notice — after the eyes — is the licence.
No. 03The paperwork
The boring bits are the important bits. So we made them beautiful — and we put them where you can’t miss them.
Every breeder shows the licence number and the local authority that issued it. Rescues show their charity status. You can check either in two minutes.
826 098 100 000 014
Fifteen digits, on the listing. Look it up on any government-approved database before you set off.
Rafael Hoyos Weht / Unsplash
Lucy’s Law says puppies and kittens come from the place they were born. We ask for the photo to prove it.
Otis has had his jabs and his vet check. His worming, his parents’ health tests and a photo with mum are still to come — and that’s exactly what you’ll see.
27miles
Postcode to postcode, in miles — the way Britain measures a Sunday drive.
The swipe takes a second. The rest takes as long as it needs.Martin Dalsgaard / Unsplash
No. 04Breeder spotlight
The whelping pen, week nine.
“We’d rather you visit twice than buy once.”— Hollybrook (example breeder)
Photographs: Kate Gu and Abhijit Bhole / Unsplash — illustrative, not Hollybrook’s own.
No. 05How it works
No. 06Letters from new homes
The breeder sent Biscuit’s worming dates before we’d even asked. He was on the sofa within the hour, and he hasn’t really left.
Two old girls for two old timers. The rescue let us visit three times before we decided.
I’d never had a cat. They told me everything, including the bits that weren’t cute.
Example stories for the prototype. Real reviews come from real adopters, with their permission. Photographs: sarandy westfall, Mark Timberlake, Danilo Rios / Unsplash.
Free to browse. No account needed to look. Eric Ward / Unsplash
390Deck
Drag a card, flick it, or use Pass and Save. Arrow keys work too. Cards loop for the prototype.
Listing photos are the sellers’ own (example stock) and are never graded.
Cocker Spaniel
“Confident with visitors, curious, settles well after play.”
Two walks a day once vaccinated, regular ear checks, grooming every six weeks.
390Listing
An editorial page for one animal: photos first, then the paperwork with dates, then who she is. One call to action, always in reach.